Why Shop Here: Alternative Borrower Paths

Borrowers vary greatly in their knowledge of mortgages, their interest in learning more, and their competence in navigating web sites. To meet diverse needs, the professor provides multiple paths from which users may select.

Full Path with Automated Guidance: This path is for the majority of borrowers who want help and can navigate through automated decision support on their own.

Fast Path: This path is for borrowers who know they qualify but in other respects want the full automated decision support.

Faster Path: This path is for borrowers who know they qualify and know the type of mortgage they want, but in other respects want the full automated decision support.

Guided Path: This path is for borrowers who want their hand held by an expert as they go through the process. They can join a group free of charge, or pay for one-on-one support.

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